Client:
Project: Bookgital – books for kids. A startup offering a subscription-based app for reading children's books from school curricula.
Situation:
The company launched the app and began testing it across different regions.
Objectives:
What we did:
Results:
Project: Bookgital – books for kids. A startup offering a subscription-based app for reading children's books from school curricula.
Situation:
The company launched the app and began testing it across different regions.
Objectives:
- Test the app in various regions
- Set up analytics
- Attract the target audience for further product testing
- Test the product using Facebook and Google Ads
What we did:
- Integrated free mobile analytics from AppMetrica to track user behavior and set up key events and user journey funnels.
- Prepared various creative video assets for testing.
- Set up Facebook and Google Ads accounts through partners and assisted in creating accounts for other regions.
- Identified several key audiences for ad targeting.
- Tested both networks across different regions and identified cost-effective, relevant audiences for the client.
- Drove the necessary audience volume for product testing.
Results:
- A comprehensive analytics system was built with data integration into the ad networks.
- Target regions were tested, and the best ones were identified for further product testing.
- New creatives helped reduce CPI (cost per install) by 50%.