Projects
Mobile app Bookgital – books for kids
Client:
Project: Bookgital – books for kids. A startup offering a subscription-based app for reading children's books from school curricula.
Situation:
The company launched the app and began testing it across different regions.
Objectives:
Test the app in various regions
Set up analytics
Attract the target audience for further product testing
Test the product using Facebook and Google Ads
What we did:
Integrated free mobile analytics from AppMetrica to track user behavior and set up key events and user journey funnels.
Prepared various creative video assets for testing.
Set up Facebook and Google Ads accounts through partners and assisted in creating accounts for other regions.
Identified several key audiences for ad targeting.
Tested both networks across different regions and identified cost-effective, relevant audiences for the client.
Drove the necessary audience volume for product testing.
Results:
A comprehensive analytics system was built with data integration into the ad networks.
Target regions were tested, and the best ones were identified for further product testing.
New creatives helped reduce CPI (cost per install) by 50%.