Client:
Prime Games Studio, a small game studio from Kazan
Situation:
The team had no analytics, no monetisation set up and no understanding of how to enter a competitive market.
Objectives:
What we did:
Results:
Raised ROI from 20% to 50%. Continuing to work on growing it.
We reached the first round of investment.
Prime Games Studio, a small game studio from Kazan
Situation:
The team had no analytics, no monetisation set up and no understanding of how to enter a competitive market.
Objectives:
- To bring the game to payback.
- Make the project attractive to investors.
What we did:
- Made integrations that generate revenue from both advertising and in-app purchases.
- We connected free mobile analytics from AppMetrica. To analyse user behaviour, we set up game events and level funnel.
- Connected the best mobile attribution on the market - Appsflyer. Collected the first metrics.
- We set up monetisation in Unity. Gave recommendations on how to set up a waterfall - a list of advertising networks where you can promote the app. Prepared creatives for adverts.
- Made test purchases in Facebook and Unity ad networks. Collected the first purchase metrics.
- Analysed monetisation and ROI.
Results:
Raised ROI from 20% to 50%. Continuing to work on growing it.
We reached the first round of investment.