Mobile marketing for the game Beetle Match: Match 3
Client: Prime Games Studio, a small game studio from Kazan
Situation: The team had no analytics, no monetisation set up and no understanding of how to enter a competitive market.
Objectives:
To bring the game to payback.
Make the project attractive to investors.
What we did:
Made integrations that generate revenue from both advertising and in-app purchases.
We connected free mobile analytics from AppMetrica. To analyse user behaviour, we set up game events and level funnel.
Connected the best mobile attribution on the market - Appsflyer. Collected the first metrics.
We set up monetisation in Unity. Gave recommendations on how to set up a waterfall - a list of advertising networks where you can promote the app. Prepared creatives for adverts.
Made test purchases in Facebook and Unity ad networks. Collected the first purchase metrics.
Analysed monetisation and ROI.
Results: Raised ROI from 20% to 50%. Continuing to work on growing it. We reached the first round of investment.