Client:
Game studio JoyBits
Situation:
The client approached us to promote their game through paid user acquisition, having relied solely on organic traffic before.
Objectives:
Achieve profitability from paid acquisition with plans for future scaling.
What we did:
Results:
Game studio JoyBits
Situation:
The client approached us to promote their game through paid user acquisition, having relied solely on organic traffic before.
Objectives:
Achieve profitability from paid acquisition with plans for future scaling.
What we did:
- Developed a promotion strategy for ad campaigns.
- Created hundreds of creatives for this project.
- Tested all major ad networks in the hyper-casual segment.
- Leveraged market trends.
- Built effective dashboards for analytics.
- Introduced predictive metrics.
Results:
- Successfully scaled paid acquisition from zero to over $50K+ per month, with 200K+ installs.
- Increased organic traffic by 4x through user acquisition (UA).
- Brought the game into the top 200 for monthly installs in the "Game Puzzle Free" category in the US.
- Reached the top 5 in installs for the "Puzzle - Alchemy" category.