Projects

Branded Series - Doodle God

Client:
Game studio JoyBits

Situation:
The client approached us to promote their game through paid user acquisition, having relied solely on organic traffic before.

Objectives:
Achieve profitability from paid acquisition with plans for future scaling.

What we did:
  • Developed a promotion strategy for ad campaigns.
  • Created hundreds of creatives for this project.
  • Tested all major ad networks in the hyper-casual segment.
  • Leveraged market trends.
  • Built effective dashboards for analytics.
  • Introduced predictive metrics.

Results:
  • Successfully scaled paid acquisition from zero to over $50K+ per month, with 200K+ installs.
  • Increased organic traffic by 4x through user acquisition (UA).
  • Brought the game into the top 200 for monthly installs in the "Game Puzzle Free" category in the US.
  • Reached the top 5 in installs for the "Puzzle - Alchemy" category.