Client:
Prime Games Studio
Situation:
The team lacked analytics, had no monetization setup, and was unsure how to enter the competitive market.
Objectives:
What we did:
Results:
Prime Games Studio
Situation:
The team lacked analytics, had no monetization setup, and was unsure how to enter the competitive market.
Objectives:
- Make the game profitable.
- Make the project attractive to investors.
What we did:
- Integrated systems allowing the studio to generate revenue from both ads and in-app purchases.
- Connected free mobile analytics via AppMetrica, setting up in-game events and level funnels to track user behavior.
- Implemented top-tier mobile attribution with Appsflyer and gathered initial metrics.
- Set up monetization in Unity, providing recommendations on configuring the ad waterfall (a list of ad networks for promoting the app).
- Created ad creatives and ran test campaigns on Facebook and Unity ad networks, collecting the first acquisition metrics.
- Analyzed monetization and profitability.
Results:
- Increased profitability from 20% to 50%, with ongoing efforts to improve further.
- Entered the first round of investment funding.